00000cam a2200000 c 4500 565266241 DE-627 20260703152156.0 tu 080506s2008 gw ||||| 00| ||eng c 08,A23,0811 dnb 98846649X DE-101 9783140402101 geh. : EUR 12.80, sfr 20.40 (freier Pr.) 978-3-14-040210-1 9783140402101 040210 (DE-627)565266241 (DE-576)282603786 (DE-599)GBV565266241 (OCoLC)229450646 (OCoLC)229450646 DE-627 ger DE-627 rakwb eng ger XA-DE XA-DE-NW 420.712 420 370 HD 232 rvk (DE-625)rvk/48460: HD 236 rvk (DE-625)rvk/48462: f2013:0312 isced f2013:0314 isced p2011:3 isced a Edelbrock, Iris verfasserin aut Advertising and marketing - products, promises and persuasion [Modelle und Methoden für den Englischunterricht] Iris Edelbrock; Birgit Schmidt-Grob 1. Dr. Paderborn Schöningh 2008 54 S. Ill. 30 cm 2 Transparente Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Lehrer (DE-588)4035088-5 (DE-627)10624941X (DE-576)209010703 Challenges global learning in a globalised world Schöningh-Schulbuch Modelle und Methoden Archivierung prüfen 20200919 DE-640 2 pdager Archivierung prüfen 20240324 DE-4165 2 pdager Unterrichtseinheit (DE-588)4187074-8 (DE-627)104362839 (DE-576)210043393 gnd-content Lehr- und Lernressource (DE-588)4074111-4 (DE-627)104279885 (DE-576)209192496 gnd-content s (DE-588)4065541-6 (DE-627)10467508X (DE-576)209159251 Werbung gnd s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd s (DE-588)4014801-4 (DE-627)104123524 (DE-576)208909419 Englischunterricht gnd s (DE-588)4054367-5 (DE-627)106162985 (DE-576)20910841X Sekundarstufe 2 gnd DE-101 s (DE-588)4065541-6 (DE-627)10467508X (DE-576)209159251 Werbung gnd s (DE-588)4055852-6 (DE-627)106156632 (DE-576)209115645 Sozialkundeunterricht gnd s (DE-588)7581317-8 (DE-627)543671720 (DE-576)271580585 Zweisprachiger Unterricht gnd s (DE-588)4014777-0 (DE-627)106338749 (DE-576)208909400 Englisch gnd s (DE-588)4054367-5 (DE-627)106162985 (DE-576)20910841X Sekundarstufe 2 gnd g (DE-588)4011882-4 (DE-627)104704861 (DE-576)208896155 Deutschland gnd (DE-627) Schmidt-Grob, Birgit oth GBV_ILN_40 ISIL_DE-7 SYSFLAG_1 GBV_KXP GBV_ILN_40_i160 GBV_ILN_216 ISIL_DE-Bs78 GBV_ILN_285 ISIL_DE-517 GBV_ILN_750 ISIL_DE-4351 GBV_ILN_2025 ISIL_DE-Frei129 GBV_ILN_2252 ISIL_DE-Stg272 sf Blocktest HD 232 Fachsprache Anglistik. Amerikanistik Allgemeines und Englischunterricht Englischunterricht (Didaktik) Schulbücher Sprache Fachsprache (DE-627)127070866X (DE-625)rvk/48460: (DE-576)20070866X HD 236 Besonderes Anglistik. Amerikanistik Allgemeines und Englischunterricht Englischunterricht (Didaktik) Schulbücher Sprache Besonderes (DE-627)127085500X (DE-625)rvk/48462: (DE-576)20085500X BO 045F 420.712 https://www.gbv.de/dms/ddc/420.712.pdf 40 01 7/044 924563532 00 BBW-DID Sem Engl En-di 1047 c --%%-- ki160 22-04-09 216 01 3708 872792862 00 --%%-- SE-V 164(1,2008)8 u --%%-- 5.72.0164.0008.00.2008.001. zsb 06-05-08 285 01 0517 157049696X 00 4000 HD 166 EDE u --%%-- z 02-10-15 750 01 4750 4842894091 00 FH QB 1600 2008/1081 u --%%-- n 07-10-08 2025 01 DE-Frei129 3177778655 00 --%%-- HD 232 E22 --%%-- l l01 23-06-08 2252 01 DE-Stg272 3177778744 00 --%%-- --%%-- p --%%-- l01 28-11-18 750 00 DE-4351 00 Werbung 750 00 DE-4351 01 Marketing 750 00 DE-4351 02 Englischunterricht 750 00 DE-4351 03 Sekundarstufe 2 750 00 DE-4351 04 Unterrichtseinheit 216 00 DE-Bs78 00 l000 216 00 DE-Bs78 00 z507 216 00 DE-Bs78 00 dle 285 00 DE-517 00 HD 166 285 00 DE-517 00 HD 174 750 00 DE-4351 00 QB 1600 750 00 DE-4351 01 QF 5400 40 01 7/044 000179032 216 01 3708 BS78$10501312 285 01 0517 15013563 750 01 4750 02335674 40 01 7/044 09.0678 216 01 3708 2008/727 285 01 0517 15013563 750 01 4750 1081/08 750 00 DE-4351 Aus dem Inhalt:. - Getting started. Hinweise für den Unterricht. Worksheets, Method Sheets, Strategy Sheets, Info Sheets, Texts. - Aspect 1: The basics of advertising - A workshop approach ; Transparency - Moses and the Ten Commandments , he basic elements of an advertisement ; How to create a catchy slogan ; Write and design your own ad ; Application for a job - Advertisement ; How to write a formal letter and CV. - Aspect 2: Marketing - Launching a product on the market ; New product development funnel ; Promotional techniques and tricks of the trade ;Project Developing and launching a product ; Tasks for the product development and advertising campaign . - Aspect 3: Action! - Advertising and sales in the movies ; Glossary of advertising terms ; How to make TV commercials that sell ; Film stills - The presentation scene in What women want ; Composing a voice-over for a NIKE commercial ; Analysing and evaluating a commercial ; Tin men: Salesmen's strategies and tricks - Legal or illegal? Tin men - Legal and illegal sales practices. - Aspect 4: "It's all illusion ..." - Marketing and sales in literature ; Tennessee Williams: The last of my solid gold watches ; Aldous Huxley: Brave new world - On the use of rhymes in moral propaganda and advertising ; The Truman show- Product placement and promotion. - Aspect 5: No limits at all? - How advertising influences people ; Advertising campaigns: Changing trends and changing strategies ; Wrinkles in living color - Dove sells a new line of beauty products by telling women that aging is O.K. ; Advertising reacts to consumer demands and new trends ; Dennis Hopper - Easy Rider (1969) and Ford Cougar ; Campaigns that went wrong ; Thomas Tuma: Overrun by success ; Creating images in politics - Assembling and disassembling of facts ; Now you are the candidate!. - Review ; Klausuren 1 und 2 ; Bildnachweis 216 01 3708 5.72.0164.0008.00.2008.001.